How 2020 Influenced The Bronxer's New Das bronx label

With the 2020 version of Das Bronx now rolling out across NY, you might notice two similarities with last year's edition:

  1. The beer's the same (check it out here)
  2. The artist (Alex 'The Bronxer' Rivera) is the same, too

Meanwhile, pretty much everything else has changed over the past 12 months.

And as you look at the label, you'll see some nods to the 'new normal' we're living in -- including masks on the same characters from 2019. Watch the video below to hear from The Bronxer on how, and why, he updated the look for a year unlike any other.


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