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PEOPLE POWER

A nationwide collab brewed to promote lasting change and in support of the ACLU, our smoked porter features 4 labels by 4 photographers answering one question:

"What is one thing you've captured this year that speaks to creating a better world?"

10% of sales or 100% of net proceeds (whichever is greater) will go to the ACLU.

PEOPLE POWER

A nationwide collab brewed to promote lasting change and in support of the ACLU, our smoked porter features 4 labels by 4 photographers answering one question:

"What is one thing you've captured this year that speaks to creating a better world?"

10% of sales or 100% of net proceeds (whichever is greater) will go to the ACLU.

Creating a better world takes courage. Vision. Conviction.

A better world takes conversation.

Together with 4 of our favorite local photographers, we're proud to join breweries around the United States with our edition of People Power.

A nationwide collab dedicated to driving lasting change through personal and collective responsibility, People Power supports the American Civil Liberties Union's tireless efforts to protect the rights of all.

Our version, a smoked porter, features 4 of our favorite photographers on its labels, with each providing a photo that answers this question:

 

'What is one thing you've captured in 2020 that shows a quest to create a better world?'

 

On each can, you'll find more from each artist, with the 4 labels forming a conversation.

From Dondre Green, Claudio De La Rosa, Adiana Rivera and Anthony Hawley, you'll find photos attesting to the power of Quiet Resolve. To Collective Action. To Sustained Work and to Empowering The Next Generation.

You'll also find a QR code on each can that you can scan to find more information on where & how to vote.

As part of the People Power pledge, we're joining our fellow breweries in donating 10% of sales or 100% of net profits, whichever is greater, to the ACLU's mission.

Pick up your 4-pack here or come to the Brewery & Backyard, and remember to make a plan to vote.

For more on People Power and the ACLU's mission, click here.

And read on for the story behind each photo.

AdianaR_headshot_2

ADIANA RIVERA

@adishoots

Documentarian and photographer capturing The Bronx & beyond.

"On your quest for a better world, remember one thing: CONTINUE. The overall point of this photo is to remind people with 2020's overwhelming difficulties & political climate, it's the day to day that makes the change. No matter how hard it gets, people in The Bronx get up each morning and keep going. This picture is a reminder that we can create something bigger than ourselves, but maintaining it requires constant upkeep."

- Adiana Rivera | @Adishoots

The Top_5x4_BW

"On your quest for a better world, remember one thing: CONTINUE. The overall point of this photo is to remind people with 2020's overwhelming difficulties & political climate, it's the day to day that makes the change. No matter how hard it gets, people in The Bronx get up each morning and keep going. This picture is a reminder that we can create something bigger than ourselves, but maintaining it requires constant upkeep."

- Adiana Rivera | @Adishoots

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ANTHONY HAWLEY

@artiswaydifferent

Artist, writer, teacher. 

"Skateboards, fists, future. Inside a massive protest crowd in early June 2020 I was surrounded by thousands of teenagers marching. The youth are authoring a long overdue vision of the world and they can change the planet if we let them."

- Anthony Hawley | @Artiswaydifferent

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"Skateboards, fists, future. Inside a massive protest crowd in early June 2020 I was surrounded by thousands of teenagers marching. The youth are authoring a long overdue vision of the world and they can change the planet if we let them."

- Anthony Hawley | @Artiswaydifferent

claudio de la rosa

@SMURFSEYEVIEW

Viewing the world through a different lens.

"Silent no more.. there comes a time when the status quo is no longer tolerable and the people take to the streets to march and have their voices heard. Circa June 2020, in Harlem, New York."

- Claudio De La Rosa | @smurfseyeview

Photographer

"Silent no more.. there comes a time when the status quo is no longer tolerable and the people take to the streets to march and have their voices heard. Circa June 2020, in Harlem, New York."

- Claudio De La Rosa | @Smurfseyeview

DONDRE GREEN

@BRONXNARRATIVES

Stuffed full of late-addition hops, Juiced Ball brings a little extra punch and a super-juicy taste that explodes right off the bat.

"Towards the end of this shoot, I saw this wall. The message is loud and clear — yet one that remains to be debated in this country. I’m conscious of my work speaking to current times and I felt the need to say something."

- Dondre Green | @Bronxnarratives

dg_bronxbrewery

"Towards the end of this shoot, I saw this wall. The message is loud and clear — yet one that remains to be debated in this country. I’m conscious of my work speaking to current times and I felt the need to say something."

- Dondre Green | @Bronxnarratives

LEARN MORE ABOUT HOW PEOPLE POWER SUPPORTS THE ACLU

AND CLICK HERE FOR INFO ON VOTING IN NY

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