Das Bronx


Prost to a crisp, clean classic. 🍻

Up & Comer | Seasonal | Collab with (@thebronxer)

We all love Oktoberfest – the multi week celebration of beer and bratwurst originating in Munich, Germany; but how the heck did it start, and why – all these years later – are we still sipping on a delicious lager named in it’s honor all the way in the Bronx?

It was October of 1810 and 40,000 citizens of Munich were cordially invited to celebrate the blessed union of King Ludwig I and Princess Therese. Part of the celebration consisted of horse races – per German tradition – and one can only assume a lot of drinking.

Everyone had such a grand time that they decided to repeat the festivities again the following year. And then again the year after that, and the one after that, and the one after that, with the party expanding every year incorporating carnival elements like rides and food and beer stalls. In 1819, it was officially made an annual event.

Today, Munich’s Oktoberfest is still held on the original grounds, but now features more than 36 elaborately constructed beer tents, plus carnival rides and games. And in the more than 200 years since the first Oktoberfest, it has expanded globally with celebrations across the US and all the way to the Bronx, where we PROST! (German for Cheers!) with our very own biscuit-y, toasty, smooth, and savory Das Bronx.

We’ve used traditional grains and hops in this recipe to keep it as close to the classic Oktoberfest styles as possible, with a little upfront sweetness mellowed out by some roasted malt flavor, and finished clean with a crisp hop edge.

Oktoberfest fun facts:

  • Booths began selling Bratwurst in 1881.
  • Glass steins first appeared at Oktoberfest in 1892.
  • Only six breweries are approved to serve beer at Oktoberfest, brewed exclusively in Munich and adhering to the German beer purity law, Reinheitsgebot.
  • Oktoberfest has been cancelled 26 times since its inception due mostly to war or disease. Including celebrations last year and this year.
  • The horse racing tradition ended in 1960, but returned for the bicentennial in 2010 with racers dressed in historic costumes.

Malt: Pilsner, Munich Malt Type 1, Vienna, Munich Malt Type 2
Hops: German Northern Brewer, German Tetnanger

You can also find Bronx Brewery beer for delivery with our online retail partners (availability will vary based on location):







Up and Comer: Aug thru October



About The Artist

Alex Rivera - The Bronxer

Bronx born and raised artist and photographer with the goal of showing the world the "raw beauty" of the Bronx, one image at a time.

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