THE SIDE HUSTLE SERIES
The Bronx Brewery's new Side Hustle Series has become our playground. Our test lab.
From seltzers to cocktails & more, it's our way of spreading joy by pushing our boundaries beyond beer. Because we think everybody needs to test their limits.
And everybody needs a Side Hustle.
the seltzerita: a new kind of hard seltzer
For the first time in 2 years, we’ll be able to get together again this summer.
And to celebrate, we're coming together with our friends at Ilegal Mezcal to combine a bright grapefruit, lime & bravo-hop hard seltzer with Ilegal oak staves -- and label art from NYC and Mexico City -- to help get the party going.
Ilegal is the leading artisanal mezcal in the U.S. It is from Oaxaca, Mexico and made with sustainable espadin agave. It is smooth and approachable, and perfect for drinking neat or in cocktails. It’s called Ilegal because the owner used to smuggle it out of Mexico to Guatemala when he first started the brand. There are some pretty crazy stories.
This limited drop features two labels in each 4-pack -- including a brand-new drop from Queen Andrea (aka Andrea von Bujdoss). The creative lead behind the Side Hustle Series brings her vibrant, energetic and dynamic typography and design to first label with a celebratory atmosphere over a geometric pattern.
PREVIOUS SIDE HUSTLE RELEASES
Hard Seltzer with Pomegranate & Spruce Tips
Heading into our 10th anniversary we wanted to do something a little different and try something we'd never done before: a brand new take on a craft seltzer.
Soft, Pilsner-like bubbles in tandem with subtle, natural flavoring create a sweet, yet tart hard seltzer that you'll only find here - from BXB Go - or in our Backyard.