– New collaboration with the Bronx Up and Comer streetwear brand will produce a bold new look and feel for the brewery’s merchandise lines –
THE BRONX, N.Y., December 11, 2019 – The Bronx Brewery (thebronxbrewery.com) and Bronx-based streetwear brand Perico Limited (pericolimited.com) today announced a new partnership to make PLTD the official designer and provider for the Brewery’s merchandise.
One of the city’s hottest up and coming streetwear brands, with recent collaborations with Foot Locker, Reebok, NikePlus and adidas Originals, PLTD has executed numerous pop-up shops across the city with themed installations to give their local supporters a singular, unique shopping experience.
In this partnership, Perico Limited will use its signature style to elevate the Brewery’s gear and take it in a new direction – debuting on Saturday, Dec. 14 at The Bronx Brewery’s ‘Blockbuster Night In The Bronx’ release event (bxbblockbuster.eventbrite.com).
“The Bronx Brewery is our second home. Essentially what we’re doing is moving in – bringing our clothes over, hanging up pictures, and leaving their fridge empty,” said Perico Limited partner Jose Ruiz. “This partnership couldn’t make any more sense for us. From music, to art, food and fashion, The Bronx Brewery is a hub for some of the best creatives in The Bronx. It keeps its doors open for everyone that wants a taste and a glimpse of the culture here and we want to be there to help welcome you in.”
After Perico Limited popped-up at a number of Bronx Brewery events, the partnership soft-launched in Sweden at the end of October.
During that trip, PLTD’s Ruiz and Francis Montoya joined the Bronx Brewery, Bronx-based food lab Empanology and native-son rapper Denzil Porter in Malmö to bring The Bronx to the opening of the brand-new Bronx Burgers restaurant. The team’s journey was covered in the most recent issue of GO BRONX, the Bronx Tourism Council’s quarterly.
“We are looking forward to this partnership, as it’s at the core of who we are as a brand, which is building inclusivity and community,” said Bronx Brewery GM of Venue & Events Brandon Espinosa. “We could not be more thrilled to partner with one the hottest brands coming out of the Bronx and look forward to the growth of both of our brands via this partnership.”
Saturday’s event will reunite the Sweden traveling party. Built around the release of a new ‘cross-country IPA’ called Blockbuster – the latest offering in the Brewery’s Up and Comers series – the night will also see Empanology add special items to its existing pop-up in the Brewery’s Backyard, a live hip hop performance from Porter and a set from BXB fixture DJ JFuse.
New Perico Limited x Bronx Brewery collab merchandise will be available in The Bronx Brewery Taproom and Online Store (thebronxbrewery.com/shop), along with existing Bronx Brewery classics. The PLTD online store will also display a portal to purchase the new gear.
The two brands plan to host a variety pop-ups during events throughout 2020, showcasing both BXB/PLTD collab items and Perico Limited’s own designs, including its now-famous YERRR t-shirt and ‘Stay Out of Uptown’ design.
About The Bronx Brewery
Founded in 2011, The Bronx Brewery is a craft brewery based in New York City’s South Bronx neighborhood. The Bronx Brewery team prides themselves on four principles, infusing everything the Brewery does: innovation, approachability, creativity and community. Visit www.thebronxbrewery.com or @TheBronxBrewery on social to learn more, or visit their Taproom, Brewery and Backyard at 856 East 136th Street, Bronx, NY 10454.
About Perico Limited
PLTD is a streetwear brand that extends well beyond apparel. It is a means to tell a story – specifically of Uptown New York City. Much like the word Perico has a variety of meanings, so too does Perico Limited have its own multifaceted definition, one influenced by The Bronx’s rich culture: authentic, true to its roots, raw. From the street corner to the world, PLTD represents the gritty yet vibrant story of Uptown for everyone to experience it. Follow PLTD @pericolimited and at pericolimited.com.
The Bronx Brewery Contact: Perico Limited Contact:
Kevin Scheitrum Francis Montoya