We present the ‘No Name’ IPA, a special collaboration brew, only available at Whole Foods Market locations in the Northeast Region. As the name suggests, the ‘No Name’ IPA is currently nameless. In partnership with New York-based restaurant discovery platform, The Infatuation and Whole Foods Market, we invite you to enter this unique contest which will continue running through December 31.

Pulling inspiration from wherever you deem necessary, submit your best name ideas at www.namethisbeerwfm.com or by using the hashtag #namethisbeerwfm on Twitter by January 10th. By January 15th we will have narrowed down our top 10 names, which you can log back on to the site, to then vote on your favorite. Voting lasts until February 12th.

In addition to endless bragging rights among their friends, all 10 finalists will receive prizes including gift cards to Bronx Brewery and Whole Foods Market, with one grand prize winner receiving a $250 Whole Foods Market gift card and 4 tickets to a very special, yet-to-be-announced Bronx Brewery event in February 2017.

As for the beer, The No Name IPA is distinguished by the taste of tangerine which is king in this citrusy, hazy IPA – we think people are really going it to enjoy into the winter season.


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