Around The Way: American India Pale Ale
Around The Way: American India Pale Ale
"No Resolve, No Problem; Drink Up!"
Y-Series collab with Johnsville (@johnsville.studio)
"Around The Way" the 5% ABV, 27 IBU; American India Pale Ale that encapsulates the spirit of a bustling city night. With a design embracing a nighttime palette, this alcoholic brew pays homage to the energy of the city after dusk. It's an ode to those who relish an IPA with a lighter touch yet embody the urban hustle and bustle. The can art showcases various city infrastructures, offering a glimpse into the nocturnal charm of New York. Around The Way, woven with Weyermann Pilsen, 2 Row, Carafoam, Sauermalz, and a symphony of hops including Magnum, Mittlefrueh, Hersbrucker, Motueka, Wai-itit, Centennial, and Amarillo, delivers a symphony of flavors that reflect the city's vibrant spirit. Its balanced bitterness and captivating aroma bring forth the essence of the bustling Bronx and NYC streets, echoing the vibrant tapestry of flavors found within the city's diverse cultures and creative vibes.
Johnsville, a prolific visual artist and musician, is a born-and-bred New Yorker known for his vibrant cityscape artistry. With a BFA and an MFA in illustration, his work graces prominent publications like The New York Times, Vanity Fair, and The New Yorker. His artistic vision combines a fusion of mediums—acrylics, watercolors, and digital art—to craft compelling urban landscapes that pulsate with the essence of New York City. Beyond his artistic prowess, Johnsville's passion extends to music, channeling the city's energy into creating tunes that inspire and encapsulate the essence of NYC. Born and raised in The Bronx, he proudly echoes the vibrant spirit of the borough while transcending its geographical boundaries through his artistic expressions. His collaboration with Bronx Brewery resonates deeply, capturing the grit and vibrancy of the Bronx while reflecting a broader narrative of New York's cultural richness.
“As a native New Yorker I grew up with cityscapes as my backdrop and I like to use bright colors to create character and energy via the New York City landscape. We created a daytime and nighttime palette for the cans and the artwork show various style city infrastructure."
When asked "What do you hope to achieve with your art/platform?" Johnsville says:
When asked "If there's anything else you'd like to let people know?" Johnsville says:
Collaborating with a thriving local brand like BXB is an incredible experience. In the past, The Bronx might have been seen as an underappreciated hub for beverages. I admire how BXB is expanding across the city and beyond, embodying the true essence and tenacious spirit of The Bronx and NYC. Much like my roots in The Bronx, my work resonates with a broader spectrum than just uptown vibes.
Tell us about your community collaborator:
The Student Sponsorship Program is an incredible resource for NYC youth. They match deserving high school seniors with sponsors who walk alongside students through their educational journey, offering the gift of top-notch education to families unable to afford private schools. Thanks to my sponsor, I attended an exceptional high school where I honed my skills, grew, and expanded my creative horizons.
Experience Around The Way where every sip embodies art, inspiration, and community.
"No Resolve, No Problem; Drink Up!"
Y-Series collab with Johnsville (@johnsville.studio)
"Around The Way" the 5% ABV, 27 IBU; American India Pale Ale that encapsulates the spirit of a bustling city night. With a design embracing a nighttime palette, this alcoholic brew pays homage to the energy of the city after dusk. It's an ode to those who relish an IPA with a lighter touch yet embody the urban hustle and bustle. The can art showcases various city infrastructures, offering a glimpse into the nocturnal charm of New York. Around The Way, woven with Weyermann Pilsen, 2 Row, Carafoam, Sauermalz, and a symphony of hops including Magnum, Mittlefrueh, Hersbrucker, Motueka, Wai-itit, Centennial, and Amarillo, delivers a symphony of flavors that reflect the city's vibrant spirit. Its balanced bitterness and captivating aroma bring forth the essence of the bustling Bronx and NYC streets, echoing the vibrant tapestry of flavors found within the city's diverse cultures and creative vibes.
Johnsville, a prolific visual artist and musician, is a born-and-bred New Yorker known for his vibrant cityscape artistry. With a BFA and an MFA in illustration, his work graces prominent publications like The New York Times, Vanity Fair, and The New Yorker. His artistic vision combines a fusion of mediums—acrylics, watercolors, and digital art—to craft compelling urban landscapes that pulsate with the essence of New York City. Beyond his artistic prowess, Johnsville's passion extends to music, channeling the city's energy into creating tunes that inspire and encapsulate the essence of NYC. Born and raised in The Bronx, he proudly echoes the vibrant spirit of the borough while transcending its geographical boundaries through his artistic expressions. His collaboration with Bronx Brewery resonates deeply, capturing the grit and vibrancy of the Bronx while reflecting a broader narrative of New York's cultural richness.
“As a native New Yorker I grew up with cityscapes as my backdrop and I like to use bright colors to create character and energy via the New York City landscape. We created a daytime and nighttime palette for the cans and the artwork show various style city infrastructure."
When asked "What do you hope to achieve with your art/platform?" Johnsville says:
When asked "If there's anything else you'd like to let people know?" Johnsville says:
Collaborating with a thriving local brand like BXB is an incredible experience. In the past, The Bronx might have been seen as an underappreciated hub for beverages. I admire how BXB is expanding across the city and beyond, embodying the true essence and tenacious spirit of The Bronx and NYC. Much like my roots in The Bronx, my work resonates with a broader spectrum than just uptown vibes.
Tell us about your community collaborator:
The Student Sponsorship Program is an incredible resource for NYC youth. They match deserving high school seniors with sponsors who walk alongside students through their educational journey, offering the gift of top-notch education to families unable to afford private schools. Thanks to my sponsor, I attended an exceptional high school where I honed my skills, grew, and expanded my creative horizons.
Experience Around The Way where every sip embodies art, inspiration, and community.
